Firefox.

Firefox it seems you are re-considering your idea of blocking third party cookies. Here are a few more reasons on why you should fully support third party cookies.

Fundamentally I do agree there should be a feature to opt-out and manage my data. Allow for permission, portability and opting-out if I chose to.

In the online world that means that there is a way to manage cookies and recently we have seen the major browser block third party cookies as away to stop "tracking". HA. I laugh if those that believe by blocking third party cookies they are going to stop tracking they are up to for a big surprise.

In order to stop tracking you will need to move to a cabin in the middle of New Hampshire with no phone, cell phone, cable or Internet. Don't even think of having mail, newspapers or groceries delivered to you. Don't own a car and really stay out of the grid. Then you would have stopped tracking.

Back to the online aspect of it and third party cookies 3 out of the major browsers are taking a stand.

1) Apple and Safari are blocking third party cookies. They do it because they feel like it, they are a for profit and believe that by doing so they are providing a benefit to their client base. I don't agree but it doesn't conflict with their culture or mission.

2) IE is doing the same although they were forced to give the option to the user to turn them on. They do have an incentive since they own Publisher sites and could benefit from a world where first party cookies rule again.

3) Chrome is NOT blocking third party cookies. They have about $19b reasons not to do it. Their whole business relies on third party cookies. Although it would not be difficult for them to move to a first party world.

4) Firefox. Firefox. Firefox...You my friend made the decision to block them by default. You are a non-profit organization so there is no monetary benefit. So why did you do it? No clue. What I do know is that by doing so you are dishonoring your OWN principles. Specifically the following ones:

a) Principle #1: The Internet is an integral part of modern life—a key component in education, communication, collaboration, business, entertainment and society as a whole. Business. You will take the little guy out of business. Way to go!

b) Principle #2:The Internet is a global public resource that must remain open and accessible. If you block third party cookies, some things won't be open or accessible anymore.

c) Principle #3: The Internet should enrich the lives of individual human beings. By blocking third party cookies you are preventing the delivery of ads that actually have more meaning and therefore value to the end consumer. If you feel that ads are the evil then block ads, not the actual piece that would enrich the experience.

d) Principle #5: Individuals must have the ability to shape their own experiences on the Internet. You are making the decision for me. Enough said.

e) Principle #8:Transparent community-based processes promote participation, accountability, and trust. We have a lot of solutions for this. We are a self regulated industry that is actually pretty successful at doing so.

Mozilla, go back and read your principles. You should re-enable third-party cookies just based on that OR change your principles!

Pablo