Diesel SFW XXX

Diesel launched a new marketing campaign that is called “SFW XXX”. The campaign launched with a viral video that is simply brilliant.
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The campaign will finish tomorrow with a party around the world in 17 cities in the same day.

And for our grande finale to xXx, ladies and gents, boys and girls, roll up roll up – we’ve got sights and sounds and marvels to delight your eyes and ears – N*E*R*D, Chaka Kahn and M.I.A (who tells us she’s going to put on a very special “amazing show” for this finale) – all this will be playing live and projected on over 3,000 sq. feet of video walls – Yes, xXx NewYork will rock out this global party in one giant Rock and Roll circus Big Top top secret location with the Mahattan Skyline providing the backdrop to this incredible, stupendous, miraculous, bedazzling all night long romp – and to keep you going we’ve got 4,000 Hot Dogs, 4,000 Soft Pretzels, 4,000 Funnel Cakes, 4,000 Cups of Popcorn, 4,000 tubs of delicious Cotton Candy! Come one, come all this literally is the party to end the party to end all parties. Thankyou and goodnight.

The guys behind it took some inspiration from a really funny website called sfw-porn.com. Here are some images from the website.

The agency is called “The Viral Factory” and the director is Keith Schofield. He also did the new video for CSS.
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He has some other cool videos in his website.

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