The guys at Superfad and Goodby, Silverstein & Partners did the latest commercial for Sprint in what is called the “Infographics”. The ad is a beautiful representation of information that is happening NOW. Sprint’s new campaign is about the NOW network.
The video reminds us of the work of MK-12 for “Strangers than Fiction” that i talked about here.
Superfad is an agency founded in 2001. This is their info from their page:
Superfad is a brand-driven design and live action production company. We are a collective of designers, directors, animators, and artists. Our mission is to see brands in unexpected ways and to express a brand’s voice in an undeniably original fashion.
Superfad’s work runs counter to the trend of design studios who present a singular house style. With offices in Los Angeles, New York, Seattle and London, our work is informed by a wide array of cultural and intellectual influences. Fine art, science, math, and literature are fused with illustration, photography, and technology to produce stunningly original imagery.
Superfad was founded in 2001 and has produced award-winning work for many of the most respected brands worldwide. Honda, Sony, Target, Adidas, and AT&T are just a few of the companies who have turned to Superfad for inspired branding.
The other agency behind it is Goodby, Silverstein and Partners and they have a nice motto “Innovate or Die”.
Anyway, check their sites here, specially for Superfad reel.
Goodby, Siverstein and Partners
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